What will happen in the area of animal ID in the next 5 years? 6.5.06
from iD People
Mark C. Pydynowski
President
Somark Innovations
A: “Consumers, which range from ordinary individuals to export markets governed by public officials, are demanding more information about the source, age, production, and genetic makeup of the food they consume. I use the word “demand” because they are willing to pay a significant premium for this information and often alter eating habits to avoid items lacking the desired data.
In order to deliver such information, all players in the supply chain must embrace a robust cross-platform information system. The obvious requirements for such a system, to be fully utilized and value appropriated from premium paying customers, is a 1) cost effective, 2) secure, and 3) a “speed of commerce compatible” animal ID system. It is for these reasons that I believe the area of animal ID will experience significant interest, growth, and investment throughout the next five years.”
Mark C. Pydynowski is the president of Somark Innovations, which is developing a patented ID system based on a RFID Bio-Ink tattoo. Recent company milestones includes successful animals tests, issued patents, and multi-million dollar financing. Pydynowski is an alumnus of Washington University in St. Louis where he and co-founder Ramos Mays won the 1st Place $50,000 Olin Cup entrepreneurship award.
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