SOMARK Releases Technology ‘White Paper’, Adds Greg Horowitt to Advisory Board 9.10.08

ST. LOUIS, Mo., September 9, 2008 - SOMARK Innovations, Inc. has released a technology ‘white paper’ on its RFID ink tattoo platform technology. The paper outlines the technology’s capabilities regarding features such as data density, detection range and available substrates. Additionally, the company is proud to name Greg Horowitt, Managing Director of T2 Venture Capital and Executive Director of Global CONNECT at University of California San Diego, to the SOMARK advisory board.

“To date, we have received more than two hundred and fifty customer inquiries and website hits from ninety-seven countries,” said Mark C. Pydynowski, SOMARK President. “Considering interest regarding our technology’s capabilities for applications ranging from animal identification to priceless art and wine bottles, we thought a comprehensive reference would be very useful.”

The capabilities paper provides details on the system components such as the tattoo, applicator, readers and middleware. Additionally, it includes comprehensive substrate compatibility, tattoo size, data capacities, environmental compliance and a listing of the company’s issued patents.

“We are thrilled to welcome Greg Horowitt to the team,” said Pydynowski. “His perspective is especially unique, serving as the CEO of multiple startups in addition to funding them as a venture capitalist.”

Greg Horowitt is the co-founder and Managing Director of T2 Venture Capital, a seed-stage venture fund focused on the commercialization of intellectual property from government-funded agency programs, major research institutes and universities around the world. Greg is concurrently the Executive Director of Global CONNECT, a think tank based at the University of California, San Diego focused on assisting the development and growth of successful international research and technology clusters including more than 20 countries and 40 cities.

Greg was formerly the Interim Executive Director of CONNECT, an organization which is generally credited with San Diego’s success as a technology leader. CONNECT helped launch over 300 companies that raised over $600 million in early-stage funding and achieved over $10 billion in market capitalization. Greg has personally been involved with and/or mentored more than 200 companies.

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