The SOMARK Product
Our product sets out to solve the mishaps in modern identification technology with innovation in biocompatibility. Our offering is secure, it’s cost-efficient and it provides for automatic identification. Our mission is to address animal disease scares, food-export trade bans, drug development, issues in identification, traceability, food-supply transparency and bioterrorism.
Originally, our focus was on the first half of the cattle supply chain (farm-of-origin to processor), as well as providing a significant value to the second half of the cattle supply chain (processor to retailer). Put simply, a safe food supply requires a need for secure identification and a sound traceback system. Consumers are demanding more information about the ingredients, additives, source and the production process of the food they eat. Source-verified, hormone-free food garners a premium, while unverified products face boycotts, embargoes and discounts.
Since our inception, however, we’ve found additional industries to implement our innovation - lab-animal identification being at the forefront. Our technology makes for lower error rates, higher quality data with tighter confidence intervals, a more cost-effective process and shorter drug-development timelines due to our technology’s ability to enhance the process of tracking lab animals.